The National Aviation Hall of Fame had a seldom-used donation box and an empty Saturn V rocket structure. As the centerpiece of the entrance experience, the rocket was ripe for interpretation. They needed an imaginative technology solution to leverage existing real estate and up their donation dollars.
STRATEGIC
SPARK
When visitors make a donation, they're fueling the museum's work. So we made the story literal with immersive effects that fuel a rocket launch and take donors out of this world.
From Spark to Reality
Making It Happen
Software
Projections
Video
The rocket showcases the global history of flight through projected images, enabling visitors to witness the evolution from ground to space. Positioned at the rocket's base is a captivating mission control panel that not only acts as a digital donation platform but also empowers guests to lead a simulated launch of the Saturn V rocket into space.
The Work
Video Curriculum/A rocket projection displaying a timeline of flight history, enabling visitors to absorb digital educational content effortlessly.
Simulated Launch/The rocket is activated and undergoes a simulated launch sequence, including a countdown, simulated smoke, and fire effects, based on the chosen donation tier.
Donation Software/Visitors are urged to participate by using a tiered digital donation system, enabling them to create a positive impact.
Projection Mapping/Even at rest, the rocket attracts visitors with special effects and video projections displayed on its surface.
The Results
Fundraising
Tracking
Engagement
By making donations an experience in themselves, visitors are motivated on a whole new level to participate. Flooded with surprise, gratitude, and excitement, they feel just how significant their support is—it’s literally transformative.
With an easy-to-manage backend, payments and user data are automatically funneled to the right place in the organization’s existing infrastructure. The result is an uptick in headache-free fundraising and more engaged donors for years to come.