Altru Health System
Connecting the Philanthropic Spirit to Altru's Natural Surroundings
7
Custom LED Screens
20+
Donor Stories
4
Seasons on Display
The Challenge
Hospital Renovation
Community Revitalization
Donor & Staff Recognition
A hospital, central to the health and prosperity of not just the city of Grand Forks, North Dakota but to the region around it, was entering a massive new phase. This $470 million dollar upgrade to the existing campus was going to include a grand lobby entrance, where those who helped make it possible could be recognized, and stories of the people who kept it alive could be highlighted.
STRATEGIC
SPARK
Tell stories about what makes Altru special and create an environment that echoed the hospital’s mission, vision, and values.
Making It Happen
Hospital in a Park
Human Heartbeat
Calm in the Storm
As everyone knows, hospitals can be tough places to be. Lives are changed there for good or worse every day. Designing a space that brought the beauty of the outdoors inside, and the serenity of nature with it, was a compelling task. Drawing from the region’s stunning natural landscape, seasons would change, and those who made all this possible would be given their due. We learned about the special people who made the hospital the world class facility that it has always been, and those ushering in a new phase that would lead the community into a brighter future - people who were the lifeblood of a vital institution.
Donor Wall
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Integrated screens merge with raw natural materials embodying the spirit of the region.
Nature Indoors
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We created custom and integrated media screens to create the “windows” in the wall.
Standout Location
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This feature is centrally located on the second floor of the main entrance.
Altru Stories
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“Screensaver Mode” shuffles through images as an attract screen.
Year-Round Impact
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Multiple seasons custom captured for this format and of specific places in the region.
Seamless Updates
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Remote updating — the nature wall can be managed remotely for non-disruptive management.
Hospital Heartbeat
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Feel the pulse — this “touch” sensor lets you hear the pulse of the the Altruism network as you trigger the different stories,
Future Legacy
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Large 100" video display shuffles through stories of patients, donors and staff
The Results
A Place of Peace
A Dream Realized
A Brighter Future
Our designs took a space that’s often sterile and cold and made it warm and inviting, bringing the beauty of the outside world to an environment that needed it. We told stories about the heroes working at Altru, provided a connection to that beating heart, and laid the groundwork for the stories of future heroes to be told.
