to FireWatch
Ignite your brand with
media-first experiential marketing.
Let's Connect
The FireWatch Edge

Deepen your connection with your audience. Embolden your brand. And let the world experience—touch, see, feel, and embrace—your organization on a whole new level.

At FireWatch Design Studio, we deliver experiential marketing with the power to elevate institutions to new heights. Our media-first approach generates lasting value by immersing people in your story.

Our Capabilities
Masters of media. Subject matter experts. Strategic partners. With these resources
at hand, you can tackle any challenge facing your team.
Concept development
and ideation
Experience design
and prototyping
Technology integration
and programming
Custom fabrication
and installation
Audio and visual
Interactive design
and development
Content creation
and copywriting
Project management
and execution
See the Work

Our team has had the privilege of working around the globe with some of the biggest brands, spaces and events on the planet — since every project is unique and different, contact us and we’ll share a custom portfolio of examples that fit your needs.

We’re truly a collective of experience experts — our team has brought to live events and environments for:

Meet Our Team
Joey DiFranco
Joey holds 20 years of media production and experiential design with clients such as the NFL, Ford, Disney, Nike and more. He’s spent his career leading experiential and permanent environments teams at agencies such as Orbit Media Studios, TentCraft, and Exhibit Concepts with a focus on the curation of great talent and the execution of world-class experiential.
Philippe De Neree
Philippe has spent nearly 20 years in film and TV production with a focus on documentary editing and storytelling. Building the narrative through media, he drives the story and mission of video and graphics components to engage and delight audiences.
Lexi Ball
Creative Director
Lexi has developed campaigns and activations for some of the biggest brands on planet Earth—from Giant Timberland Boots to award-winning campaigns for Capital One, she understands the business of experiential while designing experiences that drive engagement.
Kevin Passmore
3D / Animation / Tech
Kevin has spent his career developing next-level animation, mo-cap, and unique tech solutions for experiential and advertising clients like Proctor and Gamble, Kelloggs, Nike, and more. Kevin loves a good challenge, just like any “mad scientist” would.
Tony Higham
Technology Lead
Leading the technology team with 25+ years in development and management of complex tech solutions, Tony believes in blending simple and reliable tech with wonderful design.
Dave Himes
Web / Software
Leading software and development teams for over 25 years has seasoned Dave into a wold-class problem solver and on top of that, a skilled developer of all things gaming and interactive. He has designed solutions and media for some of the planet’s leading brands.
Monica Ratliff
Experiential Content Lead
Driving the story of any experiential project requires a skilled hand and a wealth of knowledge on how to build engagement through story and emotion. With a masters degree in Experiential Education, Monica sees the connectivity of content through the noise and guides clients and our team to successful experiences.
Nate Vrabel
Graphics / Branding
Former Chief Creative Officer of Kramer Madison, Nate has been building brands’ look, feel, and experience for over 23 years, taking on clients like Tesla, AARP, Budweiser, Aprialaire, Nivea, and more. He is client focused and provides stunning designs for activations and permanent environments.
Seth Hummel
A former educator, MIT grad, and master of all things innovation and problem solving, Seth brings a unique view to curriculum and business strategies as they relate to crafting the most rewarding projects possible.
Theresa Hirt
Business Dev. / Discovery
Theresa has been on planning and design teams for multiple educational and museum spaces. Her 10+ years in the field of permanent environments, from research and development to marketing and project management, provides a strong backbone for our business development and discovery process, ensuring clients grasp the vision early and setting the stage with them for successful engagement.
Our Breadth of Partners Here For You
Wonder and
Crafted to
Your Needs

At the crossroads of wonder and technology—that’s where experiences thrive. As your partner, we curate future-forward experiential innovations around your user.

First, we bring a deep understanding of how people engage and respond to content.

Then we use technology to create wonder, immersing audiences in sound, light, graphics, and inspiration.

So, when visitors leave, they take a powerful memory that resonates long after.

Let's meet.
Get in touch today by filling out this form.

Sorry, an unexpected error occurred. Please try again.

Thank you for reaching out.

Our team of experts is hustling to review your message and get back to you as soon as possible. We look forward to tackling your organization’s experiential needs.