At Firewatch, we’ve earned a reputation for crafting immersive experiences in museums—but our passion and expertise extend far beyond that. We partner with architects, designers, and developers to create experiential spaces that enhance public life, shape how people engage with environments, and bring powerful stories to life. From corporate lobbies to athletic facilities and community spaces, experiential design isn't just for exhibits—it's the future of spatial storytelling.
Here are three ways the experiential design world is evolving—and how Firewatch is helping lead that charge:
Industry Shift:
In the world of civic architecture, hospitals, and educational institutions, donor recognition has traditionally meant etched names on walls or static plaques. Today, that’s changing. Organizations want to honor their supporters not just with labels—but with legacy, memory, and meaning.
Firewatch Parallel:
Look no further than our projects for Altru Health System and Miami Valley School, where we created elegant, interactive installations that reflect the spirit and impact of each donor. These pieces don't just list names—they tell stories. Through dynamic lighting, digital content, and integrated design, we help organizations celebrate their communities in ways that feel living, personal, and architectural.
Industry Shift:
Stadiums and training facilities are no longer just about function—they’re designed to fire up emotion, brand experience, and team culture. Whether it's a high-impact media wall or a tunnel that builds adrenaline before the big game, athletic environments are turning into theaters of performance.
Firewatch Parallel:
Our recent collaboration with Gensler Sports and the Cincinnati Open brought this concept to life. We designed and built a fully immersive athlete tunnel and media zone—custom-fabricated, brand-forward, and built to last. This wasn't just an entrance—it was an experience, proving that architectural elements can inspire performance as much as aesthetics.
Industry Shift:
More than ever, galleries, civic centers, and universities are seeking flexible, multi-purpose spaces—places that can host a lecture, a workshop, a celebration, or an exhibit without compromising identity or feel. The best of these spaces blend thoughtful design, technology, and community insight.
Firewatch Parallel:
We’ve helped shape these kinds of environments in projects like the University of Nebraska–Lincoln's interpretive gallery and Commongrounds Cooperative in Traverse City. Whether integrating digital storytelling or modular scenic design, our work enhances both form and function—bringing together curators, community members, and designers to create meaningful, ever-evolving environments.
Firewatch is built on the belief that storytelling, design, and environment should work in concert—anywhere people gather. Whether you’re designing a lobby, a sports complex, a gallery, or something entirely new, we’re here to collaborate.
From immersive media walls to dynamic donor tributes, from brand-infused architectural details to thoughtful civic spaces—we bring experiences to life.
Let’s build something unforgettable.